Techconnect 2016 Bitcoin as a testbed for marketing tech presentation

On May 25th 2016 in the Dublin’s RDS at the Techconnect 2016 / National Sales & Marketing Summit, Jamie McCormick of the Bitcoin Marketing Team presented a talk at the fintech stage. The event had a wide range of people from across different industries in Ireland, and we had the opportunity to talk to an audience of marketing and finance people. In summary, the talk presented a case study on the use of our proprietary Chrysalis marketing engine, in controlling the relationship with an advertising supplier, for one of our agency clients. In this case, the company in question was using specialist advertising network for bitcoin and blockchain products. Both the company and advertising network were new to the sector, and our client wanted to put their bitcoin brand in front of audiences in four different languages. The supplier had inventory and we managed the campaign. Using Chrysalis, we were able to identify traffic that was in […]

Sometimes it takes a WTH! moment to realise how little you really know

So the team at McCormick AMS have been beavering away on our new marketing middleware platform – Chrysalis which we’re now playing with after receiving our prototype a fortnight ago. There’s some info on what it does over at I’ve found in all of the marketing jobs that I’ve had, and teams that I’ve been involved with that people are different. There are many paths into a digital marketing career, and various different qualifications but once you’re in the job, the language of your day revolves around budgeting, negotiation with partners to run your ads, integrating them in some way, monitoring them, and generating reports which can let you plan out your days work. Back in the “bunker” that is the second floor of the Digital Exchange building in Dublin, I joined an ambitious multilanguage, multicultural Japanese/Korean games publisher, GALA Networks Europe, which was a massive step up in […]

Why bitcoin is the ideal testbed for marketing technology

Since leaving games publishing last year, and a lot of time spent over the summer deciding what to do next, bitcoin seemed like a no-brainer. I was interested in it, I knew that for a €500 invoice, I’d receive €499.90 via it when getting paid by customers in it, versus €480.15 if I opt for Paypal. But coming from the games industry, and a marketing technology design background, I could see that this rapidly iterating, always-on industry has a lot in common with many sectors, games being one. I spent nearly a decade promoting large-scale massively multiplayer online role playing games, and bitcoin has as many (sometimes) fanatical group of enthusiasts on board as any MMO. As it is, back in the early days of bitcoin, it was the GPU’s of high end gamer computers that generated a large number of the early day bitcoin, before ASIC’s made them redundant […]

How prevalent is click fraud? Chrysalis stopped 39% of one bitcoin ad campaigns budget from going to waste

It’s been an interesting few months in Dublin, as the team at Advanced Marcomm Services let our v0.1 of the Chrysalis Marketing Engine run for a few months. Born of the games industry, we’ve been testing a wide variety of things with the help of some of our agency clients. There is nothing better than having the opportunity to test a theory in the wild, and So my first Chrysalis Case study has been a very satisfying experience. In my time in games middleware, publishing and development, I got hardened very young to the realities of the promises of sales people, and the results their networks delivered when it came to digital advertising. Quality, Cost and Volume are what’s important to most people, but may have a different order. Repeated visits to Cologne’s Gamescom showed me a clear pattern when it came to those working the exhibition circuit, namely friendly(ish) […]