Marketing Strategy

Our proven Integrated Marketing and Communication Strategies allow companies to plan our their marketing activities, regardless of if it’s pre-release, already on the market, or going through an upgrade. Our bespoke plans leverage our experience bring online products and services to market, combined with our extensive proprietary research into the bitcoin and blockchain sectors.

Advertising Management & Media Buying

We have extensive experience managing small and large-scale advertising activities and media buying across digital advertising channels including Twitter, Facebook, Google, as well as wide number of bitcoin advertising networks. Our data-driven approach towards optimisation, budget management and pricing combined with our proprietary Chrysal.is engine allow us to optimise towards in-product metrics, allowing for full transparency on activities.

Bitcoin & Blockchain SEO

We have extensive experience with on-site SEO, including copy-writing, configuring and improving site performance, submission to search engines, removal of old content, backed by an extensive library of bitcoin and blockchain terminology.

ICO & ERC-20 Token Marketing

Initial Coin Offering’s & ERC-20 Token Sales are the latest way of raising finance for bitcoin and blockchain projects. We can help eligible ICO’s create marketing strategies, advertise their offerings to their audience of investors through a mix of digital marketing activities on search, display, social and video advertising channels, combined with crypto-focused media buying and brand building across bitcoin advertising networks.

Product Launches

Our team has worked on over 30 different product launches across over a decade, as well as nearly a dozen projects in the bitcoin and blockchain space since 2014. We can help you map out your route-to-market through strategy, conversion funnel analysis, data-driven advertising, marketing and communications activities.

Marketing & In-Product Analytics

We can work with Management teams to create viable and scaleable business models for bitcoin and blockchain projects. We have extensive experience bringing online products and services to market, and can help define Key Performance Indicators allowing better understanding of day-to-day operations, as well as identifying in-product bottlenecks to improve your conversion funnels and user flow.

Customer Surveys

Already have a bitcoin or blockchain userbase? We can assist with the creation, promotion and collation of results of user surveys, helping you get better insight on your existing customers, refine product development roadmaps, get in-depth competitor research or identify issues with your products or services that are often overlooked.

Market Research Studies

Since day one, we have conducted primary research through initiatives such as the international #BitcoinSurvey, as well as numerous market research projects for clients. We have extensive datasets on bitcoin and blockchain usage and adoption around the world, and can create bespoke studies to allow you to identify markets for your products and services.  

Process Development

Our team has extensive experience across marketing, advertising, operations, customer services and more. We can assist your project to put in place the correct processes so you can handle growth of your userbase over time, bringing video-games industry experience to bitcoin and blockchain projects.