techconnect-bitcoin-case-study

Techconnect 2016 Bitcoin as a testbed for marketing tech presentation

On May 25th 2016 in the Dublin’s RDS at the Techconnect 2016 / National Sales & Marketing Summit, Jamie McCormick of the Bitcoin Marketing Team presented a talk at the fintech stage. The event had a wide range of people from across different industries in Ireland, and we had the opportunity to talk to an audience of marketing and finance people. In summary, the talk presented a case study on the use of our proprietary Chrysalis marketing engine, in controlling the relationship with an advertising supplier, for one of our agency clients. In this case, the company in question was using specialist advertising network for bitcoin and blockchain products. Both the company and advertising network were new to the sector, and our client wanted to put their bitcoin brand in front of audiences in four different languages. The supplier had inventory and we managed the campaign. Using Chrysalis, we were able to identify traffic that was in […]