AD CAMPAIGN SETUP
Our experienced team can set up and manage a wide range of PPC and CPM advertising campaigns across suitable networks. This includes a wide range of trusted crypto advertising networks that we have established relationships, as well as other eligible networks such as Google, Bing, DuckDuckGo and more.
Already have campaigns running and want fresh eyes to take over day-to-day management? Our team can assist by reviewing existing campaign setup, pricing, targeting, tracking and more, providing recommendations to enable you to improve your campaigns, or offering full management services on a retainer basis.
SEARCH ENGINE OPTIMIZATION (SEO)
We are greatly experienced in crypto-focused Search Engine Optimization (SEO), including localised SEO for regional search engines. We can work with you to identify and implement improvements to your website, and give you the chance to rank better in major search engines such as Google, Bing, DuckDuckGo, Yandex, Baidu and others.
OUTSOURCED GRAPHIC DESIGN FOR BANNERS
While we don’t provide design services in-house, we have relationships with existing design freelancers and firms who can help you to create a full range of display banners for use on different advertising networks. This includes creation of static and html5 banners, as well as localisation of existing banners into multiple languages.
DISPLAY MEDIA BUYING
Not every crypto website is on the major Display and Crypto ad networks. For those that aren’t, we can work with you to prepare a media plan, and negotiate advertising campaigns to encompass these websites, or let you know if there are cheaper alternatives for the sites you want to promote your project on.
CONVERSION FUNNEL ANALYSIS
We have over a decade’s experience across multiple sectors to improve conversion funnels. As one of the critical components in converting traffic from your website to leads, registrations or customers, we can work with your team to identify bottlenecks, implement tracking and accreditation against your KPI’s, and iteratively improve your website to greatly increase your results.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
We have extensive experience managing millions of euro in advertising campaigns, including over $1m in crypto advertising campaigns.
We can work with you to evaluate your website, landing pages and conversion funnel, identify suitable channels through which to advertise your products or services, and negotiate, set up and manage ongoing advertising day-to-day with our experienced advertising management team.
Did you know that in many cases, going direct to a major crypto website will lead you to paying over the odds for advertising? For instance on multiple major websites they charge $15+ CPM, whereas with our knowledge from running campaigns in the past we know where you can get the same or similar traffic from the exact same sites for a fraction of this, giving you more bang for buck from the same advertising budget.
We also regularly run into clients who have had others running their campaigns without even basic tracking parameters in place on their URLs. Without these, you have no way to measure your campaigns at a granular level, and optimise these campaigns by switching off traffic sources delivering no performance, and focusing traffic and spend on those hitting your main KPI’s.
The Bitcoin Marketing Team is a certified Google Partner.