Our Crypto Advertising Agency Services

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AD CAMPAIGN SETUP

Our experienced team can set up and manage a wide range of PPC and CPM advertising campaigns across suitable networks. This includes a wide range of trusted crypto advertising networks that we have established relationships, as well as other eligible networks such as Google, Bing, DuckDuckGo and more.

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AD MANAGEMENT

Already have campaigns running and want fresh eyes to take over day-to-day management? Our team can assist by reviewing existing campaign setup, pricing, targeting, tracking and more, providing recommendations to enable you to improve your campaigns, or offering full management services on a retainer basis.

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SEARCH ENGINE OPTIMIZATION (SEO)

We are greatly experienced in crypto-focused Search Engine Optimization (SEO), including localised SEO for regional search engines. We can work with you to identify and implement improvements to your website, and give you the chance to rank better in major search engines such as Google, Bing, DuckDuckGo, Yandex, Baidu and others.

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OUTSOURCED GRAPHIC DESIGN FOR BANNERS

While we don’t provide design services in-house, we have relationships with existing design freelancers and firms who can help you to create a full range of display banners for use on different advertising networks. This includes creation of static and html5 banners, as well as localisation of existing banners into multiple languages.

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DISPLAY MEDIA BUYING

Not every crypto website is on the major Display and Crypto ad networks. For those that aren’t, we can work with you to prepare a media plan, and negotiate advertising campaigns to encompass these websites, or let you know if there are cheaper alternatives for the sites you want to promote your project on.

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CONVERSION FUNNEL ANALYSIS

We have over a decade’s experience across multiple sectors to improve conversion funnels. As one of the critical components in converting traffic from your website to leads, registrations or customers, we can work with your team to identify bottlenecks, implement tracking and accreditation against your KPI’s, and iteratively improve your website to greatly increase your results.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

We have extensive experience managing millions of euro in advertising campaigns, including over $1m in crypto advertising campaigns.

We can work with you to evaluate your website, landing pages and conversion funnel, identify suitable channels through which to advertise your products or services, and negotiate, set up and manage ongoing advertising day-to-day with our experienced advertising management team.

Did you know that in many cases, going direct to a major crypto website will lead you to paying over the odds for advertising? For instance on multiple major websites they charge $15+ CPM, whereas with our knowledge from running campaigns in the past we know where you can get the same or similar traffic from the exact same sites for a fraction of this, giving you more bang for buck from the same advertising budget.

We also regularly run into clients who have had others running their campaigns without even basic tracking parameters in place on their URLs. Without these, you have no way to measure your campaigns at a granular level, and optimise these campaigns by switching off traffic sources delivering no performance, and focusing traffic and spend on those hitting your main KPI’s.

The Bitcoin Marketing Team is a certified Google Partner.

We can set up and manage search and display campaigns across the following networks (subject to approval of the banners and/or landing pages by the network)

Search PPC Campaigns

  • Google
  • Bing
  • DuckDuckGo

Display PPC & CPM Campaigns

  • Google Display Network (targeting hundreds of crypto websites)
  • DSPs
  • Major Crypto Ad Networks such as CoinTraffic, Coinzilla & Bitmedia

Already have campaigns running and want them sanity checked? Our experienced team can review existing campaigns to

  • Check regional targeting settings
  • Optimise campaign spend
  • Set up proper tracking and accreditation
  • Budget management
  • Revisions to advertising copy & banners

Want to advertise on specific websites? With our extensive experience working across Google Display Network and the major crypto advertising networks, we can identify the cheapest channel to gain traffic on these sites, or negotiate advertising packages on your behalf with those who only sell direct.

While it’s not advertising, proper Search Engine Optimization (SEO) of your project can help reduce advertising overheads. We can review your existing SEO setup and identify if you are advertising in search campaigns in areas you are already strong, helping to save you budget in areas you don’t need to advertise.

We can help you optimize your customers journey through your conversion funnel, setting up tracking linked to advertising campaigns and analytics software in order to identify bottlenecks in your funnel which are costing you money.

With a recent client with a complex 7-step registration process which included registration, account activation, and KYC steps, we were able to reduce the funnel by two steps, and improve throughput by over 40% using our tried and tested approach combined with detailed KPI reporting.

Looking for a reliable Crypto Advertising Agency?
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