Maximise your marketing budget from your very first campaign
It’s approaching your launch date and you think you’re just about ready to start promoting and/or advertising your project to crypto consumers. You’ve been given a budget by management, and it’s up to you to spend that appropriately to drive users into your platform in the hope they’ll convert and monetize. Sound familiar?
A lot of projects advertising for the first time can be made or broken by their first advertising campaign. If it works well, it can set the groundwork to build a community around your project, generate users and meet the commercial goals of your project, but on the flipside…
Have you crossed all the t’s and dotted all the i’s with your advertising preparation?
Getting a campaign up and running for the first time takes a lot of work, and that’s assuming that everything else is set up properly. If you’ve questions about your project before advertising, that’s exactly why we have our pre-advertising consultancy service. We’ll discuss with you your plans, budgets, channels and targeting to ensure that you’re hitting the right audiences, but aside from that we’ll also do a thorough audit of your setup. Are your landing pages designed correctly to convert the traffic you’re about to send to them? Is your web server going to be able to hold up to bursts of users coming in at the same time? Is your conversion funnel refined enough to walk people through the steps to get into your project, and can you accurately track people coming in from the channels you decide, and measure the performance of your campaigns at a granular level to enable you to properly optimize your campaigns?
Get our expert team to evaluate your setup before you spend a cent
Over the years we’ve managed dozens of projects, with hundreds of different advertising campaigns, and driven hundreds of thousands of users into our client’s platforms while managing multiple millions of dollars in advertising campaigns. We learnt the hard way early in our careers the cost of a misconfigured advertising campaign, and as Marketing Managers it was our ass on the line to make sure that advertising campaigns are set up the best possible way to convert. It might mean working a bit more on the website, properly setting up tracking and reporting, or even something as simple as getting your developers to improve your web server or user experience so that users aren’t waiting ten seconds for your page to load, with every single second causing friction, dropout and wasted spend.
So if you need help with evaluating your readiness for commencing advertising for your project, you can contact us on the site’s chat, use the contact form on this page or send us an email to sales [at] bitcoinmarketingteam [dot] com and schedule a free 30 minute consultation to discuss your requirements.
We help you get prepared for tracking, measuring and quantifying results before you start driving traffic, and maximise your chance of generating a Return on Investment.