CONVERSION FUNNEL ANALYSIS
The conversion funnel is the most important aspect of every website, in particular e-Commerce websites. Turning regular visitors into a customers is the main object of any page and should therefore receive your full attention, in particular during the early phases of building a new business, or revamping the online presence for an existing product or service.
AFFILIATE PROGRAM PERFORMANCE ANALYSIS
Well configured Affiliate marketing programs utilize a variety of key performance indicators (KPIs), including revenue, orders, clicks, leads, commissions, conversion rate and others. We can either assist with the configuration of the program, as well as the analysis and optimization of ongoing affiliate marketing programs.
WEBSITE PERFORMANCE ANALYTICS
We offer assistance with configuration & integration of Analytics into your website and conversion funnel. This service enables accurate and consistent collection of data, granular performance measurement & highlights drop-off. Properly configured Web Analytics enable you to iteratively improve your conversion funnel.
ACCREDITATION & ATTRIBUTION TRACKING
Relying on Google Analytics and performance reports generated by the advertisement network you’re working with is not enough to keep your advertising budgets in check. If you want granular and in-depth reports that facilitate source attribution and accreditation of different media, we strongly recommend to rely on data in your own database. We’ve assisted numerous clients in building their own solution and the reaction of clients upon implementation is always the same: “I don’t know how we ran our advertising and marketing without this.”
“Data levels all arguments.” – Anthony W. Richardson
Marketing data analysis utilizes data sets gathered from any marketing channel available to you, in order to make informed business decisions and formulate a digital marketing plan for your business. Marketing data is exceptionally valuable, as it enables the user to rely on hard data, rather than gut feel or intuition. Especially international businesses are exposed to different cultures, mannerism and behaviour, rendering your previous business experiences (in your local market) useless, or its value mitigated.
It is highly recommended to review all of the available marketing data sets from all marketing channels (web analytics, social media, email marketing, etc), put them into context. Evaluating all of your marketing activities holistically over a period of time is the most effective and efficient way to make informed business decisions.