Services – Strategy

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INTEGRATED MARKETING & COM STRATEGY

Our proven Integrated Marketing & Communication strategies enable cryptocurrency product and services, as well as ICO’s to plan out their go-to-market strategy. Custom-tailored to your needs.

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MARKET RESEARCH – BLOCKCHAIN SECTOR

We can provide a broad range of research reports, as well as conduct bespoke market research studies, as well as user research projects. Let us know what you need and we’ll find a way to help!

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CONVERSION FUNNEL ANALYSIS

Conversion funnel design is one of the key success factors for any ICO or blockchain project. Our experienced team can assist your development team to design user-friendly conversion funnels to maximise results.

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“Strategy is not the consequence of planning but its starting point.”

A marketing strategy represents a series of actions and activities that are going to help you achieve your goals using online marketing, communication and advertisement.

While this might sound like a daunting task, we guide you through the process, identify the strengths of your team and identify potential issues. We also take a close look at your sector or industry, present you with communication opportunities and flesh out the unique selling points (USP).

Last but not least, we are available during the roll-out of your bespoke marketing strategy to ensure that you and your team successfully reach the finishing line.

INTEGRATED MARKETING & COM STRATEGY

  • Integrated Marketing, Advertising & Communications Plan, covering 9-12 months
  • Conversion Funnel / User Flow Analysis
  • Target Customer Profiles
  • Target Geographic Markets
  • Fleshing out USP’s
  • Review of Market Research already conducted by client to-date.
  • RACI Matrix

MARKET RESEARCH – BLOCKCHAIN & CLIENT's SECTOR

Bespoke strategic market studies aimed at identifying growing and new markets for cryptocurrencies across the world.

Collation a variety of data points ranging from bitcoin adoption, keyword search data, population, internet usage and other factors to identify or rule out certain countries as markets.

Provision of existing dossiers possible, covering topics such as:

  • Markets
  • Industries
  • Companies

CONVERSION FUNNEL ANALYSIS

  • Review of current platform
  • Identification of bottlenecks in the user conversion funnel
  • Provision of recommendations for improvements
  • Consultancy on design of conversion focused landing pages for marketing activities aimed at converting traffic from advertising and social efforts into registrations
  • Creation and provision of wireframes for delivery to development team, to design a cul-de-sac registration process
  • Additional assistance on preparation of registration emails, and process improvements.
Want to find out more?
Contact us!