Remarketing, or retargeting, involves creating lists of users who visit your site, drop out of your funnel, or engage with your platform, and then delivering tailored messages to them.

While many mainstream advertising platforms heavily restrict crypto in their advertising policies, we work with several crypto-friendly platforms, enabling us to build remarketing lists and run various campaigns for our clients.

Remarketing effectively supplements new user acquisition by targeting users who didn’t convert initially or partially registered. It also helps inform existing users of new features and re-engage those who dropped out of the funnel.

Our remarketing and retargeting campaigns have shown that targeting the right lists can achieve conversion rates up to three times higher than new user acquisition campaigns and reactivates lapsed users.

We’re well versed in configuring remarketing lists, crafting targeted messaging for different user segments, and deploying campaigns across various channels, including programmatic and social media.