Our tried and tested approach enables companies who follow our approach to accurately track many types of marketing activities at a very granular level, and map out leads against key product KPI’s. This enables all types of digital advertising driving traffic to our tagged URLs to be measured side-by-side, and enable traffic channels to be compared and contrasted, and advertising campaigns to be optimised towards company KPI’s.
Once integrated and deployed, our approach enables users to be segregated into social, advertising, passive, content-driven and organic traffic. Advertising campaign performance can be measured at a very detailed level, enabling data-driven decision making over which channels or traffic sources should be kept or dropped, which can generate substantial savings if advertising at any meaningful scale.
Additional benefits include identifying bottlenecks in the conversion funnel which can be iterated, and measuring at a very detailed level the impact of changes to landing page design and conversion funnel design.
- Review of existing conversion funnel and identification of best technical approach
- Mapping of database KPI’s
- Working with your development team to spec technical requirements
- Testing & debugging of tracking after implementation by your development team
- Building of reports to record and report KPI’s
- Assistance deploying updated URLs across relevant channels
- Training for relevant staff on how to use tracking URLs and interpret reports