ICO advertising agency
An ICO advertising agency facilitates advertising campaigns on behalf of an Initial Coin Offering (ICO) or Token Sale project. In the context of an ICO, advertising is one of multiple channels that are used to increase brand awareness in general and reach potential investors.
The nature of advertising campaigns vary depending on the purpose and goal of the individual campaign. Some general differentiators include:
- CPM (cost per thousand impressions, “cost per mille”)
- CPC (cost-per-click, sometimes interchangeably used with pay-per-click (PPC)
- CPA (cost-per-acquisition)
- CPI (cost-per-install)
Advertising campaigns are commonly used in conjunction with other activities such as press release publications, outreach and community management programs via social media and other community channels. How and when those activities are used, is normally outlined in the marketing strategy.
All of those components combined are either used to identify and reach potential investors, ideally top tier ones, and potential early adopters of the client’s product(s) or service(s), or to generate general brand awareness ahead of an ICO or Token Sale.
The BitcoinMarketingTeam is an ICO marketing agency, but we have acted as an ICO advertising agency for particular projects where it was required. More commonly we guide teams through an ICO or Token Sale and ensure that all marketing related activities (including advertising) are in place, optimized and executed according to plan.
All of our clients successfully completed their ICO or Token Sale and collectively raised more than 110 million USD. We can help you market your ICO, get in touch today!